Vertu Jeans

I created a visual identity that conveyed a sense of luxury and sophistication. The brand's target market is young, fashion-conscious Argentinian women who appreciate high-quality clothing, specially denim.

I designed various marketing materials such as product packaging, hangtags, lookbooks and advertising campaigns. All of which followed the guidelines set by the visual identity, using the typography, conography, and color scheme. In these I was in charge of the photographic retouching of advertising and e-commerce material.